What is Greenbang?

Greenbang tracks the explosion of developments affecting global business leaders working toward a low-carbon future. We report on winning sustainability strategies, technological breakthroughs, leading-edge thinkers and cutting-edge discoveries. The website was founded in 2007 for global business leaders who are planning for the next five to ten years.

We follow the ongoing news in alternative resources, energy and low-carbon technologies, rather focus on than the world’s environmental problems.

We analyse businesses and report back to them what we think of their strategy and product. Much of this is done through the Low Carbon Technologies Journal. If you would like to find out more about this area of our business, please email: lctr@greenbang.com

Who is on the team?

Dan Ilett – Editor-in-Chief – a national newspaper journalist – started Greenbang in 2007.

Shirley Siluk-Gregory is a US-based national journalist who joined Greenbang in 2008.

David Geere is Creative Director  for Greenbang

Ewan MacLeod is Social Media and Business Advisor to Greenbang.

Our writers have written for the Financial Times, the Economist Group, the Telegraph, the Chicago Tribune, internet.com plus a number of technology and business publications dotted around the globe. The Greenbang team every day talks to people behind planet-changing innovation and business models.

What’s our mission?

Our mission is to provide concise information on businesses that can help humankind achieve a low-carbon future. We look at this from macro-and-micro-economic perspectives, focussing on emissions in industries vs cleantech start-up firms.

Who reads Greenbang?

Greenbang is read monthly by more than 120,000 people. Our reports are picked up by national newspapers and we frequently commentate on cleantech business stories.

CNBC Europe publishes all of our reports, which are also syndicated through a number of FTSE intranets.

Greenbang is linked to Google News and various media outlets around the world.

In our most recent survey of readers, we found that most (77%) are employed and the other 23% are entrepreneurs. One-quarter of respondents describe themselves as professionals, with a further fifth describing their job as CEO/MD or a business owner.

Just over half of the respondents (54%) say they have control of a budget within their organisation and have purchasing authority for new technology. But only one-third have a specific allocation in their budget for new technology to improve efficiency and/or sustainability, suggesting people are still unsure of what to do for their companies in the green space.

The budgets our readers control or influence are pretty big. For those who do have specific budget allocation for sustainability and efficiency technology, 18% have around $1m or less to spend, while a lucky 9% have between $1m to $5m.

The official blurb

“Greenbang is a website that delivers daily news and intelligence to some 120,000 global business leaders working for a low-carbon future. The site began as a blog, but is now an international news resource with journalists reporting from four continents, with its daily posts published on CNBC’s website. Greenbang is based in London, UK. It is a privately owned limited company. For more information, visit: www.greenbang.com.”