About Us
What is Greenbang?
Greenbang tracks the explosion of the environmental industry, reporting on news of green innovation and clever business people.
We blog on this rather than the environmental problems of the world because we are interested in the answers - if there are any.
Who are the Greenbang bloggers?
Dan Ilett started the blog out of interest for green innovation. He writes, edits and promotes the blog, but is now supported by a team of bloggers.
The bloggers like innovation and talking to people who think they might have the answer to sustainability problems.
Our folk have written for big-hitting titles, such as the Financial Times, the Economist Group and the Telegraph, plus a number of technology and business publications dotted around the globe.
Who reads it?
Greenbang’s news feed is syndicated through a number of FTSE intranets. CNBC Europe also publishes our blogs on its website.
We have a number of journalists, analysts and people in the sustainability industry who subscribe.
Greenbang is linked to the biggest search engines, media commentators, bloggers and businesses we’ve identified as important in this exciting sector.
We surveyed our readers in March 2008. Most (77%) are employed and the other 23% are entrepreneurs. One-quarter of respondents described themselves as professionals, with a further fifth describing their job as CEO/MD or a business owner.
Just over half of the respondents (54%) said they had control of a budget within their
organisation and had purchasing authority for new technology. But only one-third had a specific allocation in their budget for new technology to improve efficiency and/or sustainability, suggesting people are still unsure of what to do for their companies in the green space.
The budgets readers control or influence are pretty big. For those that did have specific budget allocation for sustainability and efficiency technology, 18% had around $1m or less to spend, while a lucky 9% had between $1m to $5m.
