Marketing and PR
Weird: Wines with ‘organic’ labels are valued less
“Green” and organic might be in at the grocery store, but they’re not labels shoppers want to see in the wine aisle. At least,
UK wind firm eyes growing US small-turbine market
Loughborough-based wind turbine firm Evance hopes to grab a slice of the fast-growing US small-wind market with a new distributor. DC Power Systems of
EnviroBusiness launches new eco support programme
EnviroBusiness is hosting an event in Guildford on 4 June to introduce environmental innovators to its new support programme for high-potential businesses. The support
10 tips for averting startup failure
What’s the secret to high-tech startup success? One-time tech company founder Mark Goldenson offers some words of wisdom for cleantech entrepreneurs in an enlightening
Greenwash? Hogwash, says advertising watchdog
The majority of ‘green’ claims made in advertising are justified, according to research by the UK’s Advertising Standards Authority (ASA). The ASA’s survey found
Greenwash helps struggling banks
Adding a bit of green to marketing can help financial services companies keep their heads above water even as the economy tumbles. Mintel Comperemedia
Are second-hand thrash metal CDs really green?
A press release hit Greenbang’s inbox this week touting an “eco-friendly online CD recycling service”. It was enough to catch our attention, boldly stating
ExxonMobil’s ‘eco-friendly’ natural gas ad banned
Following on from slapping down Shell over a newspaper advert about sustainability claims the advertising watchdog has now banned a TV ad for ExxonMobil
Shell slammed over ‘greenwash’ ad
Oil and energy giant Shell has received a slap on the wrist from the UK’s Advertising Standards Authority (ASA) over an advert that appeared
World’s greenest baseball match?
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‘Frog foam’ could enable carbon capture, easier biofuels
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Never mind political differences, the rich-vs-poor divide or the