Peter Hopton, Very PC interview
Published Thursday, 7th August 2008Anyone who saw Dragons Den the other night will recognise this chap, Peter Hopton, as he was kicked out with not a penny, nor a kind word for his efforts.
So, as we’re always up to date with current affairs, here’s our interview with the man himself, telling us about Very PC, and how they roll. (He was very nice, we thought.)
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I have not seen the actual show (gave up watching ages ago, when I got booted in the auditions for seeing clean through the set-up but not being smart enough to hide the fact I was only interested in PR exposure – mind you they can edit any negative stuff that shows them up out).
What I have read is a few reviews by folk who know a bit about VCs, as well as the actual technology, and by all accounts not only are the Dragons a bunch of egoistical bullies (like we hadn’t sussed that) dancing to the tune of a ratings-obsessed medium (nice one, BBC) at the expense of quality programming, they, and especially ‘byte-me’ guru Peter Jones, apparently were not quite as acronymically on top of IT as they thought. And to cover this up (if they knew), the best solution was to but the boot in.
I don’t know which is the more sad. The people involved (from these iconic business ‘stars’ to Evan Davis and the outfits he works for, or the national culture that has given rise to them.
Makes you proud to be a UK-based eco-entrepreneur.
nice one peter ,u got one up on thr dragons.come on the hoptons,yes
or you could be very bitter that they saw right through you… anyone who know’s peter in sheffield can see he’s a little bit of a chancer!