As more and more businesses aim to go green, so springs up an industry aiming to offer them advice on how to go about it – think of it as a mother-in-law but on all things environmental. Now one of those mothers-in-law has found itself taken over, with the news that media and PR firm Publicis Groupe has acquired sustainability consultancy Act Now.Act Now, which has the interesting task of advising the likes of Wal-Mart on sustainability, will now become part of Saatchi and Saatchi S.

The consultancy assists companies and their employees to practice sustainability while achieving their performance goals.[...]Saatchi & Saatchi S will offer sustainability services including analysis and strategic advisory,employee engagement, product and brand innovation, and consumer retail communication.

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