In August 2010, Greenbang Research published a new report entitled, “Europe’s smart meter outlook for 2020: A market worth $25 billion”. The report is the first of its kind to evaluate the true potential of the European smart meter market.

With mandates in place for smart meter rollouts across the European Union, the market has significant prospects for growth if government goals are to be met. Greenbang Research forecasts that will require deploying between 133 million to 145 million new smart meters by 2020, which equates to a total market of $24 billion to $26 billion.

However, this growth can only truly be realised through effective public/private sector engagement and the development of a common set of smart meter standards.

• What policies and other factors are driving the smart metering market across Europe?
• Where does the market stand today in the various European nations?
• What government decisions and other policy recommendations will affect the smart metering market’s development?
• What benefits will smart metering bring to Europe?
• What are the key obstacles that must still be overcome for smart metering targets to be met?
• How can smart metering companies and utilities overcome those obstacles?
• Which smart metering companies rank as the top influencers in the European market today?
• Which key partnerships determine who the top influencers are?
• Which countries are most mature in smart metering deployment today?
• Which later-adopting nations will dominate smart meter market growth over the next 10 years?

Who needs this report?

• Smart metering companies
• Vendors of smart meter/smart grid technologies
• Utility companies developing smart metering plans
• Local authorities overseeing smart meter deployments in their regions
• Companies developing smart grid-enabled appliances and other smart household products/services
• Consulting, PR and marketing companies working in the smart meter/smart grid space
• Venture capital firms
• Smart grid-focused stock analysts

Report contents:

Executive Summary
Introduction
• Overview of smart metering
• Reasons for smart meter deployment
• Factors driving development

The State of Play Today
• Government policies driving the market
• Standardisation efforts affecting development
• Country-by-country summaries of existing, ongoing and planned smart meter rollouts

Market Drivers
• Benefits of smart metering
• Energy and infrastructure issues underlying the need for smart meters
• The role of renewables and electrified transport in driving market growth

Obstacles
• Cost issues
• Standards hurdles to be overcome
• Public perceptions
• Infrastructure development
• The need for scalability

Key Influencers of the Smart Meter Market
• How companies stack up in European market development
• Strategic partnerships determining the leaders
• Where companies are operating now, and where they’re looking to expand

Analysis
• What’s needed next
• Lessons to be learned
• Today’s maturing markets
• Later adopters with greatest potential for growth
• The top three countries to watch
• Who’s investing and how much
• Top smart metering companies to watch

Tables and graphics:

Map of smart metering deployments across Europe
Status of smart electricity meter rollouts by country
Consumer benefits from smart meters
Expected benefits to industry
Best practices recommendations