Peter says:

Consider this a cautious loud whisper:

The RE:tie – http://www.junkk.com/junkkdetail.asp?slevel=0z622&parent_id=622&renleewtsapf=1828

New – not to mention unique (as, well, it’s often the same thing)

Exciting to us for any reason – dunno, how do you feel about an idea that turns 2 billion bits of plastic a day from pure waste to totally second useful?

Promising future – depends on whether those who claim to be keen on green are more into talking about it or doing something tangible. And I mean making more profit, though there is that whole CSR malarky, too.

Solid potential earnings – see above. How many consumers out there ready for an end-benefit with their latest green initiative as opposed to a fee, fine, nag, nanny, fright or guilt-trip?

Ecologically sound – one less piece in the bin, one less in the landfill, one less new item needing to be made and shipped.

Business model or technology that has clear environmental benefits – See above.

Obvious targets for investment or already invested in – See above. But did you have to mention ‘targets’. P-EU. No one we’ve showed it too so far has said it stinks.

Has good news stories to tell – an eco-initiative with a win for consumers, a win for manufacturers, a win for supermarkets, a win for LAs, a win for a government looking to promote eco-innovation… and the planet doesn’t do too shabby either. Call that a yes.

Did I miss anything?

Having a good idea is the easy part. Making it a great business is much trickier, which is why exposure for small outfits to bigger guys with reach and expertise is invaluable. Ta for the opportunity.

We’re just looking for the right partners without the UK malaises of being mainly interested in process over result, and only ever risking enough to be first to be second. It would be a shame to see this go overseas.