This survey’s key findings state:
*When asked how strong the move to adopt ‘green’ policies is within their organisation, 33% of respondents said weak or very weak, with only 31% believing it to be strong or very strong;
*45% of respondents believe the chief executive (CEO) drives green initiatives within their business. “
* More encouragingly however, 20% have in place a dedicated head of sustainability or ‘green Czar’, with a further 20% confirming that unctional heads such as the chief technical officer (CTO), chief operating officer (COO) or their equivalents have responsibility for spearheading environmental change throughout the organisation;
* The most important drivers for change remain cost efficiency (cited by 24% of respondents) and regulatory compliance (by 23%);
* However, almost as important today is the growing pressure from customers, recognised as the principal pressure to go green by 19% of those surveyed. Shareholder pressure, by contrast, is seen as most important by only 7%;
* Despite the financial imperatives for environmental change, only 37% of businesses in total believe that costs will reduce as a result of the adoption of ‘green’ policies, with 25% still holding to the view that costs will increase.
The survey was done by Vanson Bourne and paid for by communications-services provider, Genesys Conferencing.