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	<title>Comments on: We turn down EDF and Shell for silly freebie requests</title>
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		<title>By: Jen</title>
		<link>http://www.greenbang.com/we-turn-down-edf-and-shell-for-silly-freebie-requests_12025.html/comment-page-1#comment-11078</link>
		<dc:creator>Jen</dc:creator>
		<pubDate>Tue, 15 Dec 2009 17:27:06 +0000</pubDate>
		<guid isPermaLink="false">http://www.greenbang.com/?p=12025#comment-11078</guid>
		<description>a bit late to the party i know but the PR agency should have ensured that they had budget available from the client before contacting any sites or made it perfectly clear in the initial communication that no budget was available.

it&#039;s the agencie&#039;s responsibility to make sure the clients know the risks of being cheap... if they were ever asked to sign the money off that is&lt;div class=&quot;comment-remix-meta&quot;&gt;&lt;a href=&quot;#&quot; class=&quot;replyto&quot; onclick=&quot;replyto(&#039;11078&#039;,&#039;Jen&#039;); return false;&quot;&gt;Reply&lt;/a&gt;  - &lt;a href=&quot;#&quot; class=&quot;quote&quot; onclick=&quot;quote(&#039;11078&#039;,&#039;Jen&#039;,&#039;a bit late to the party i know but the PR agency should have ensured that they had budget available from the client before contacting any sites or made it perfectly clear in the initial communication that no budget was available.\r\n\r\nit\&#039;s the agencie\&#039;s responsibility to make sure the clients know the risks of being cheap... if they were ever asked to sign the money off that is&#039;); return false;&quot;&gt;Quote&lt;/a&gt;&lt;/div&gt;</description>
		<content:encoded><![CDATA[<p>a bit late to the party i know but the PR agency should have ensured that they had budget available from the client before contacting any sites or made it perfectly clear in the initial communication that no budget was available.</p>
<p>it&#8217;s the agencie&#8217;s responsibility to make sure the clients know the risks of being cheap&#8230; if they were ever asked to sign the money off that is
<div class="comment-remix-meta"><a href="#" class="replyto" onclick="replyto('11078','Jen'); return false;">Reply</a>  &#8211; <a href="#" class="quote" onclick="quote('11078','Jen','a bit late to the party i know but the PR agency should have ensured that they had budget available from the client before contacting any sites or made it perfectly clear in the initial communication that no budget was available.\r\n\r\nit\'s the agencie\'s responsibility to make sure the clients know the risks of being cheap... if they were ever asked to sign the money off that is'); return false;">Quote</a></div>
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		<title>By: matt h</title>
		<link>http://www.greenbang.com/we-turn-down-edf-and-shell-for-silly-freebie-requests_12025.html/comment-page-1#comment-9445</link>
		<dc:creator>matt h</dc:creator>
		<pubDate>Fri, 16 Oct 2009 20:46:39 +0000</pubDate>
		<guid isPermaLink="false">http://www.greenbang.com/?p=12025#comment-9445</guid>
		<description>So, so, so spot on!

i think with the internet/ new media - people had gotten used to the idea of future earnings - doing things for free now for a promise of great revenue flow later.

This had lead some unscrupulous types with a bit more power to think &quot;well why should we pay for it? - we can get it for free.&quot;
New media companies not paying runners the legal national minimum wage or a companies like shell trying to get free ads - they&#039;re all at it because they&#039;ve gotten used to it.

But people in these tricky times have suddenly woken up to the reality that there is no &quot;later&quot; - things move too fast - if your business model doesn&#039;t provide a revenue stream now, today,
what makes you think it will in 3 years time, when technology has changed AGAIN, and previously profitable
business models have kicked the bucket?

We all know how little we value what we get for free.
If you provide a good product or service, charge for it - once they get over the shock, they come back.&lt;div class=&quot;comment-remix-meta&quot;&gt;&lt;a href=&quot;#&quot; class=&quot;replyto&quot; onclick=&quot;replyto(&#039;9445&#039;,&#039;matt h&#039;); return false;&quot;&gt;Reply&lt;/a&gt;  - &lt;a href=&quot;#&quot; class=&quot;quote&quot; onclick=&quot;quote(&#039;9445&#039;,&#039;matt h&#039;,&#039;So, so, so spot on!\r\n\r\ni think with the internet\/ new media - people had gotten used to the idea of future earnings - doing things for free now for a promise of great revenue flow later.\r\n\r\nThis had lead some unscrupulous types with a bit more power to think \&quot;well why should we pay for it? - we can get it for free.\&quot;\r\nNew media companies not paying runners the legal national minimum wage or a companies like shell trying to get free ads - they\&#039;re all at it because they\&#039;ve gotten used to it.\r\n\r\nBut people in these tricky times have suddenly woken up to the reality that there is no \&quot;later\&quot; - things move too fast - if your business model doesn\&#039;t provide a revenue stream now, today,\r\nwhat makes you think it will in 3 years time, when technology has changed AGAIN, and previously profitable\r\nbusiness models have kicked the bucket?\r\n\r\nWe all know how little we value what we get for free.\r\nIf you provide a good product or service, charge for it - once they get over the shock, they come back.&#039;); return false;&quot;&gt;Quote&lt;/a&gt;&lt;/div&gt;</description>
		<content:encoded><![CDATA[<p>So, so, so spot on!</p>
<p>i think with the internet/ new media &#8211; people had gotten used to the idea of future earnings &#8211; doing things for free now for a promise of great revenue flow later.</p>
<p>This had lead some unscrupulous types with a bit more power to think &#8220;well why should we pay for it? &#8211; we can get it for free.&#8221;<br />
New media companies not paying runners the legal national minimum wage or a companies like shell trying to get free ads &#8211; they&#8217;re all at it because they&#8217;ve gotten used to it.</p>
<p>But people in these tricky times have suddenly woken up to the reality that there is no &#8220;later&#8221; &#8211; things move too fast &#8211; if your business model doesn&#8217;t provide a revenue stream now, today,<br />
what makes you think it will in 3 years time, when technology has changed AGAIN, and previously profitable<br />
business models have kicked the bucket?</p>
<p>We all know how little we value what we get for free.<br />
If you provide a good product or service, charge for it &#8211; once they get over the shock, they come back.
<div class="comment-remix-meta"><a href="#" class="replyto" onclick="replyto('9445','matt h'); return false;">Reply</a>  &#8211; <a href="#" class="quote" onclick="quote('9445','matt h','So, so, so spot on!\r\n\r\ni think with the internet\/ new media - people had gotten used to the idea of future earnings - doing things for free now for a promise of great revenue flow later.\r\n\r\nThis had lead some unscrupulous types with a bit more power to think \&quot;well why should we pay for it? - we can get it for free.\&quot;\r\nNew media companies not paying runners the legal national minimum wage or a companies like shell trying to get free ads - they\'re all at it because they\'ve gotten used to it.\r\n\r\nBut people in these tricky times have suddenly woken up to the reality that there is no \&quot;later\&quot; - things move too fast - if your business model doesn\'t provide a revenue stream now, today,\r\nwhat makes you think it will in 3 years time, when technology has changed AGAIN, and previously profitable\r\nbusiness models have kicked the bucket?\r\n\r\nWe all know how little we value what we get for free.\r\nIf you provide a good product or service, charge for it - once they get over the shock, they come back.'); return false;">Quote</a></div>
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		<title>By: Sharmee</title>
		<link>http://www.greenbang.com/we-turn-down-edf-and-shell-for-silly-freebie-requests_12025.html/comment-page-1#comment-9437</link>
		<dc:creator>Sharmee</dc:creator>
		<pubDate>Fri, 16 Oct 2009 16:58:41 +0000</pubDate>
		<guid isPermaLink="false">http://www.greenbang.com/?p=12025#comment-9437</guid>
		<description>Don&#039;t blame the PR agencies - as much as PR people advise clients on what to do, they often don&#039;t listen!&lt;div class=&quot;comment-remix-meta&quot;&gt;&lt;a href=&quot;#&quot; class=&quot;replyto&quot; onclick=&quot;replyto(&#039;9437&#039;,&#039;Sharmee&#039;); return false;&quot;&gt;Reply&lt;/a&gt;  - &lt;a href=&quot;#&quot; class=&quot;quote&quot; onclick=&quot;quote(&#039;9437&#039;,&#039;Sharmee&#039;,&#039;Don\&#039;t blame the PR agencies - as much as PR people advise clients on what to do, they often don\&#039;t listen!&#039;); return false;&quot;&gt;Quote&lt;/a&gt;&lt;/div&gt;</description>
		<content:encoded><![CDATA[<p>Don&#8217;t blame the PR agencies &#8211; as much as PR people advise clients on what to do, they often don&#8217;t listen!
<div class="comment-remix-meta"><a href="#" class="replyto" onclick="replyto('9437','Sharmee'); return false;">Reply</a>  &#8211; <a href="#" class="quote" onclick="quote('9437','Sharmee','Don\'t blame the PR agencies - as much as PR people advise clients on what to do, they often don\'t listen!'); return false;">Quote</a></div>
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		<title>By: Rob Skinner</title>
		<link>http://www.greenbang.com/we-turn-down-edf-and-shell-for-silly-freebie-requests_12025.html/comment-page-1#comment-9403</link>
		<dc:creator>Rob Skinner</dc:creator>
		<pubDate>Thu, 15 Oct 2009 15:52:52 +0000</pubDate>
		<guid isPermaLink="false">http://www.greenbang.com/?p=12025#comment-9403</guid>
		<description>Noooooo! When will the PR industry start taking itself seriously and stop letting itself down? We are here to advise clients so that these things dont happen, its the first rule.&lt;div class=&quot;comment-remix-meta&quot;&gt;&lt;a href=&quot;#&quot; class=&quot;replyto&quot; onclick=&quot;replyto(&#039;9403&#039;,&#039;Rob Skinner&#039;); return false;&quot;&gt;Reply&lt;/a&gt;  - &lt;a href=&quot;#&quot; class=&quot;quote&quot; onclick=&quot;quote(&#039;9403&#039;,&#039;Rob Skinner&#039;,&#039;Noooooo! When will the PR industry start taking itself seriously and stop letting itself down? We are here to advise clients so that these things dont happen, its the first rule.&#039;); return false;&quot;&gt;Quote&lt;/a&gt;&lt;/div&gt;</description>
		<content:encoded><![CDATA[<p>Noooooo! When will the PR industry start taking itself seriously and stop letting itself down? We are here to advise clients so that these things dont happen, its the first rule.
<div class="comment-remix-meta"><a href="#" class="replyto" onclick="replyto('9403','Rob Skinner'); return false;">Reply</a>  &#8211; <a href="#" class="quote" onclick="quote('9403','Rob Skinner','Noooooo! When will the PR industry start taking itself seriously and stop letting itself down? We are here to advise clients so that these things dont happen, its the first rule.'); return false;">Quote</a></div>
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		<title>By: Spencer</title>
		<link>http://www.greenbang.com/we-turn-down-edf-and-shell-for-silly-freebie-requests_12025.html/comment-page-1#comment-9225</link>
		<dc:creator>Spencer</dc:creator>
		<pubDate>Fri, 09 Oct 2009 12:08:50 +0000</pubDate>
		<guid isPermaLink="false">http://www.greenbang.com/?p=12025#comment-9225</guid>
		<description>Bang on.  Let those halfwit PR moron&#039;s dangle.  Proper green reporting is what we want, not some greenwashed corporate nonsense.&lt;div class=&quot;comment-remix-meta&quot;&gt;&lt;a href=&quot;#&quot; class=&quot;replyto&quot; onclick=&quot;replyto(&#039;9225&#039;,&#039;Spencer&#039;); return false;&quot;&gt;Reply&lt;/a&gt;  - &lt;a href=&quot;#&quot; class=&quot;quote&quot; onclick=&quot;quote(&#039;9225&#039;,&#039;Spencer&#039;,&#039;Bang on.  Let those halfwit PR moron\&#039;s dangle.  Proper green reporting is what we want, not some greenwashed corporate nonsense.&#039;); return false;&quot;&gt;Quote&lt;/a&gt;&lt;/div&gt;</description>
		<content:encoded><![CDATA[<p>Bang on.  Let those halfwit PR moron&#8217;s dangle.  Proper green reporting is what we want, not some greenwashed corporate nonsense.
<div class="comment-remix-meta"><a href="#" class="replyto" onclick="replyto('9225','Spencer'); return false;">Reply</a>  &#8211; <a href="#" class="quote" onclick="quote('9225','Spencer','Bang on.  Let those halfwit PR moron\'s dangle.  Proper green reporting is what we want, not some greenwashed corporate nonsense.'); return false;">Quote</a></div>
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		<title>By: Ciaran</title>
		<link>http://www.greenbang.com/we-turn-down-edf-and-shell-for-silly-freebie-requests_12025.html/comment-page-1#comment-9212</link>
		<dc:creator>Ciaran</dc:creator>
		<pubDate>Thu, 08 Oct 2009 19:07:14 +0000</pubDate>
		<guid isPermaLink="false">http://www.greenbang.com/?p=12025#comment-9212</guid>
		<description>Agreed.  This is clearly advertorial.  Taking advantage of specialist blogs is a little rich, especially for a massive multinational company like Shell.  If they want a platform to access a highly targetted audience, they should should work with the publishers.  

Hiring a PR firm to peddle advertising masquerading as &quot;faux&quot; news content is a little disingenuous and insulting to readers of highly influential blogs like Greenbang.&lt;div class=&quot;comment-remix-meta&quot;&gt;&lt;a href=&quot;#&quot; class=&quot;replyto&quot; onclick=&quot;replyto(&#039;9212&#039;,&#039;Ciaran&#039;); return false;&quot;&gt;Reply&lt;/a&gt;  - &lt;a href=&quot;#&quot; class=&quot;quote&quot; onclick=&quot;quote(&#039;9212&#039;,&#039;Ciaran&#039;,&#039;Agreed.  This is clearly advertorial.  Taking advantage of specialist blogs is a little rich, especially for a massive multinational company like Shell.  If they want a platform to access a highly targetted audience, they should should work with the publishers.  \r\n\r\nHiring a PR firm to peddle advertising masquerading as \&quot;faux\&quot; news content is a little disingenuous and insulting to readers of highly influential blogs like Greenbang.&#039;); return false;&quot;&gt;Quote&lt;/a&gt;&lt;/div&gt;</description>
		<content:encoded><![CDATA[<p>Agreed.  This is clearly advertorial.  Taking advantage of specialist blogs is a little rich, especially for a massive multinational company like Shell.  If they want a platform to access a highly targetted audience, they should should work with the publishers.  </p>
<p>Hiring a PR firm to peddle advertising masquerading as &#8220;faux&#8221; news content is a little disingenuous and insulting to readers of highly influential blogs like Greenbang.
<div class="comment-remix-meta"><a href="#" class="replyto" onclick="replyto('9212','Ciaran'); return false;">Reply</a>  &#8211; <a href="#" class="quote" onclick="quote('9212','Ciaran','Agreed.  This is clearly advertorial.  Taking advantage of specialist blogs is a little rich, especially for a massive multinational company like Shell.  If they want a platform to access a highly targetted audience, they should should work with the publishers.  \r\n\r\nHiring a PR firm to peddle advertising masquerading as \&quot;faux\&quot; news content is a little disingenuous and insulting to readers of highly influential blogs like Greenbang.'); return false;">Quote</a></div>
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		<title>By: Steve O'Donnell</title>
		<link>http://www.greenbang.com/we-turn-down-edf-and-shell-for-silly-freebie-requests_12025.html/comment-page-1#comment-9211</link>
		<dc:creator>Steve O'Donnell</dc:creator>
		<pubDate>Thu, 08 Oct 2009 19:06:49 +0000</pubDate>
		<guid isPermaLink="false">http://www.greenbang.com/?p=12025#comment-9211</guid>
		<description>Let them try that game with Google or ITV. What are they smoking?

Steve&lt;div class=&quot;comment-remix-meta&quot;&gt;&lt;a href=&quot;#&quot; class=&quot;replyto&quot; onclick=&quot;replyto(&#039;9211&#039;,&#039;Steve O\&#039;Donnell&#039;); return false;&quot;&gt;Reply&lt;/a&gt;  - &lt;a href=&quot;#&quot; class=&quot;quote&quot; onclick=&quot;quote(&#039;9211&#039;,&#039;Steve O\&#039;Donnell&#039;,&#039;Let them try that game with Google or ITV. What are they smoking?\r\n\r\nSteve&#039;); return false;&quot;&gt;Quote&lt;/a&gt;&lt;/div&gt;</description>
		<content:encoded><![CDATA[<p>Let them try that game with Google or ITV. What are they smoking?</p>
<p>Steve
<div class="comment-remix-meta"><a href="#" class="replyto" onclick="replyto('9211','Steve O\'Donnell'); return false;">Reply</a>  &#8211; <a href="#" class="quote" onclick="quote('9211','Steve O\'Donnell','Let them try that game with Google or ITV. What are they smoking?\r\n\r\nSteve'); return false;">Quote</a></div>
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		<title>By: Cyril Khan</title>
		<link>http://www.greenbang.com/we-turn-down-edf-and-shell-for-silly-freebie-requests_12025.html/comment-page-1#comment-9208</link>
		<dc:creator>Cyril Khan</dc:creator>
		<pubDate>Thu, 08 Oct 2009 12:02:46 +0000</pubDate>
		<guid isPermaLink="false">http://www.greenbang.com/?p=12025#comment-9208</guid>
		<description>Kudos.  You&#039;re doing it right. We&#039;re not. 
We will get it right eventually.&lt;div class=&quot;comment-remix-meta&quot;&gt;&lt;a href=&quot;#&quot; class=&quot;replyto&quot; onclick=&quot;replyto(&#039;9208&#039;,&#039;Cyril Khan&#039;); return false;&quot;&gt;Reply&lt;/a&gt;  - &lt;a href=&quot;#&quot; class=&quot;quote&quot; onclick=&quot;quote(&#039;9208&#039;,&#039;Cyril Khan&#039;,&#039;Kudos.  You\&#039;re doing it right. We\&#039;re not. \r\nWe will get it right eventually.&#039;); return false;&quot;&gt;Quote&lt;/a&gt;&lt;/div&gt;</description>
		<content:encoded><![CDATA[<p>Kudos.  You&#8217;re doing it right. We&#8217;re not.<br />
We will get it right eventually.
<div class="comment-remix-meta"><a href="#" class="replyto" onclick="replyto('9208','Cyril Khan'); return false;">Reply</a>  &#8211; <a href="#" class="quote" onclick="quote('9208','Cyril Khan','Kudos.  You\'re doing it right. We\'re not. \r\nWe will get it right eventually.'); return false;">Quote</a></div>
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