2012 audience and media guide

About Greenbang

Greenbang is a leading information and research resource on smart technology: the modernized, intelligent and networked infrastructure that can help cities to cut waste and use resources more efficiently.

We publish daily reports, email newsletters and in-depth research for technology company leaders and other readers who want to stay on top of what’s happening in the energy and resource revolution. We also provide analysis, advisory, custom research and whitepaper development services to leading companies like Siemens, Cisco, Kyocera, Google and IBM.

View a sample whitepaper — “Data analytics for the smart grid: IBM’s Intelligent Edge” — here.

View a sample video — “Kyocera helps explain the Carbon Reduction Commitment” — here.

About our site

Launched as a “green business” blog in 2007, Greenbang today tracks the evolution of the smart grid and our energy future.

In addition to publishing daily news and opinions on its blog, Insight, Greenbang also provides independent industry research, custom whitepapers and research, and other bespoke products. Our content, online and off, is read by key people at technology companies, utility firms, investor groups, government organizations, NGOs — such as the UN and the World Bank — and FTSE and Fortune firms. We also have the ear of media opinion-makers in both the mainstream press and blogosphere.

Greenbang’s opinions deliver unique, big-picture insights into the dizzying evolution of society’s infrastructure. As such, they appeal to an audience far beyond the smart-grid niche and are Dugg, Tweeted, Reddited, Stumbled and otherwise spread far and wide through social networking sites.

That means we have the potential to reach many multiples of the number of eyeballs we track via site visits alone, which amounts to about 150,000 unique impressions every month — of those we can count. (The truth is, we can’t count them all. Even stats counters get it wrong. But we know our readership is large and loyal.)

Our readers

Greenbang’s readers include top decision-makers at smart-grid technology firms, global IT organizations, renewable energy companies, cleantech startups, venture capital groups and energy/technology consulting firms. We’re also followed by influential technology journalists and bloggers who need to keep up with the latest developments in next-generation efficiency.

Our readership consists of mostly executive-, director- and manager-level professionals, largely from the energy, IT, smart-grid and efficiency technologies sectors:

Who’s reading?

What sector do they work in?

With our mix of readers, you can see that well over half — 62 per cent — are in positions where they can help decide what their businesses spend money on, and how much. And nearly one-third more are opinion-makers with the power to make purchasing recommendations to others. As a Greenbang advertiser, that puts a lot of marketing influence at your firm’s fingertips.

While our audience is global, we gave a particularly large readership in the US and the UK. We also have a strong following in Germany, France, the Netherlands and Italy, and reach top decision-makers from the US and Canada to India and Singapore.

Our readers are looking for valuable insights into smart-grid business activity, technology advances and market trends. They’ve come to rely on Greenbang as a fresh, direct and hype-free source of information about the emerging internet of things. They’re smart, savvy, business-focused free-range thinkers who are interested in what our carefully selected advertisers can do to help them achieve their big energy and sustainability goals.

We offer three levels of sponsorship:

Ad/logo only:
MPU (Mid Page Unit) 300×250

This level gets you an MPU (mid page unit) ad on our site and in our weekly email newsletter, with approximately 40,000 impressions of your graphic. An MPU sits just to the right-hand side of editorial and, due to its shape, is ideal for both static and video creative.

£2500 a month — minimum spend three months. Buy 12 months for the price of 10 if paid up front

Ad plus sponsored content:

Along with a site-based and email MPU ad, this level lets you feature your organisation’s own content on Greenbang and delivers around 40,000 impressions of your graphic. (Within this offering, we also offer custom content development; contact us for details.

£4000 a month

Ad/sponsored content/video:

This level provides approximately 40,000 impressions with a site-based and email MPU, featured on-site content and video production of interviews. Prices start from $8,000 (UK: £5,000) — talk to us for details.

For more information, email sponsor@greenbang.com

Greenbang 2012-2013 editorial calendar

Please contact us for details.

Contact us

UK:
Greenbang.com Limited
3rd Floor Isis House
74 New Oxford Street
London, WC1A 1EU
United Kingdom
Telephone: +44 20 7193 7006

US:
Greenbang.com Limited
300 Brannan Street
Suite 404
San Francisco, CA 94107
United States
Telephone: +1 415 513-0326