Greenbang logo

World’s greenest baseball match?

By RobAshwell on Wednesday, 16th July 2008

BaseballAmerican sport hasn’t been doing too well on the green stakes of late.  American football’s NY Giants and Miami Dolphins flew across the Atlantic for a match against each other at Wembley in October last year.  A little over a fortnight before basketball did the same with the Boston Celtics playing the Minnesota Timberwolves in London’s O2 Arena.  It seems that the teams don’t get enough money.

That said, according to Sign On San Diego “baseball’s All-Stars will be gathering for tonight’s midsummer classic in Yankee Stadium, where they’ll participate in what organizers are billing as the “greenest” event in Major League Baseball history.”

The planners, it seems are trying to shrink the game’s footprint and encourage its fans to lead eco-friendly lives. Coordinators are:

Ordering a giant red carpet made of recycled fibers, handing out reuseable tote bags and sponsoring a playground made largely from recycled materials.

It’s hardly the biggest gesture but it’s a start.  Speaking to the San Diego paper Mark Andrew,  president of the marketing company GreenMark in Minneapolis state:

“(Teams) will bring the issue . . . to the general public in a way that is far more efficient than most other industries.  It’s like mainlining education and inspiration into the public consciousness.”

“Frequently, sports buildings are the highest-profile buildings a community,” he said. “As such, they are a platform from which you can not only transmit . . . messages of environmental sustainability but also develop new commercial opportunities.”

As noble as it is Greenbang still cannot get the Chargers environmental programme out of her head.  The slogan is really rather tacky “Blue + Gold = Green.”

READERS COMMENTS - Have your say...




Please note: Comment moderation is enabled and may delay your comment. There is no need to resubmit your comment.

Additional comments powered by BackType

RELATED NEWS

LATEST HEADLINES

Jurdy: To the dump, to the dump, to the dump, dump, dump thumbnail

Jurdy: To the dump, to the dump, to the dump, dump, dump

Jurdy finds another tough job to fill …
Finally: A plan to make clean energy a business opportunity thumbnail

Finally: A plan to make clean energy a business opportunity

Ensuring sustainable energy and resources in the future is all about how you
Perfect technology is impossible, but keep trying anyway thumbnail

Perfect technology is impossible, but keep trying anyway

“I guess I could be pretty pissed off about what happened to me…
Plan for a solar future means knowing when the sun won’t shine thumbnail

Plan for a solar future means knowing when the sun won’t shine

While energy experts elsewhere are looking for answers to
Wild warming or sulphur rain? Climate ‘party planners’ can’t decide thumbnail

Wild warming or sulphur rain? Climate ‘party planners’ can’t decide

Imagine you and your office mates are trying to
A clean energy future? The devil is in the details thumbnail

A clean energy future? The devil is in the details

Who, besides maybe the oil and coal companies and