Xerox is the latest tech company to jump on the ‘green printing’ bandwagon with the launch of a ‘Responsible printing doesn’t cost the Earth’ campaign.

The campaign includes ‘green’ incentives for every Xerox Phaser 8560 solid ink printer – a 75 per cent discount on the double-sided (duplex) printing option; free GreenPrint software, which eliminates waste before printing, and a ream of Xerox’s recycled paper. The offer runs to 31st December 2008.

Xerox has also teamed up with The Nature Conservancy and will plant 50 trees in Brazil’s Atlantic Forest for every GreenPrint software download.

Darren Cassidy, director and general manager of the office group for Xerox UK, said:

“To visualise what we’re doing: we’ll be adding about two and a half tennis courts in reforestation with every Phaser 8560 printer with GreenPrint that we sell.”

Miguel Calmon of The Nature Conservancy, added:

“Brazil’s Atlantic Forest is one of the most endangered ecosystems on the earth; it’s now down to seven per cent of its original size. Partnerships are the cornerstone of forest conservation, and Xerox has been a real leader in this area, providing support to advance our conservation initiatives and bring back this important forest.”

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