Green IT sceptics

In the latest FT Digital Business podcast, my editor, Peter Whitehead, interviews Euan Davis from the analyst house Forrester.

Mr Davis says there are three types of companies looking at green business:

“There’s those companies that need to. There are the companies that want to and there are those who want to be seen to be going green.

“Going green requires a business case…If you want to do business, you’ll have to have your green house in order.

“Over time you will see price versus the energy use of the equipment. Over time these two sides will come together. Not many firms are there yet. If you look at Europe vs America, Europe is much further ahead.”

Later in the interview, Peter points out to Mr Davies however that he is surrounded by pieces of paper.

“There’s nothing like reading paper. It is quite difficult.”