Buy one, get one tree

Greenbang will confess to be somewhat partial to the stuff pictured on the left (although we wish it could be just a little bit cheaper). But the clever folks at innocent have now come up with another reason to buy their stuff: they’ll plant a tree for every carton you buy.

For every innocent smoothie carton sold in leading supermarkets, innocent will get a tree planted in one of Carbon Clear’s dedicated reforestation projects. All you have to do is log on and register your unique code, and the rest will be taken care of for you.

It’s that simple, what a great idea. Check out their tree planting site here: 19,189 trees planted so far, and counting.

In fact, we’re off to go pick one up right now.