Who's who: Jason Elliott
The chap with the funny eyes pictured here is Jason Elliot, something of a serial entrepreneur in the eco-space.
He is the founder of Ethical Jobs (which Greenbang keeps an eye on for interesting job alerts), Ethical Directory, Ethical Guide, Ethical Product Review and Ethical Goodies.
And there’s more in the works. A wild, crazy guess is that it’s potentially something in the ethical line.