Articles

'Data' and 'insight' are not the same thing

We’re increasingly discovering that, just as “intelligent” is not the same as “smart,” “data” doesn’t necessarily mean “insight.

Dan Ilett · 2 min read

5 ways to position a brand in IoT

I’ve been lucky enough to work with some of the largest organisations in the world to help them position

Dan Ilett · 5 min read